Observer-Expectancy Effect

  • Behavior
  • Cognitive Bias
  • Researcher Bias

When a researcher expects a specific outcome, and then subconsciously manipulates the research to get that outcome. This is another form of Confirmation Bias. For example, segmenting your research participants too much based on stakeholder knowledge or based on how you estimate participants are going to behave before any discoveries have been made.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. Privacy Policy