Coding for thematic analysis and user research involves the process of categorizing and labeling data based on themes or patterns that emerge from the data. It involves reviewing the data and assigning codes to specific words, phrases, or concepts that represent a particular theme or idea.

Content analysis is a research method that involves analyzing qualitative data to identify patterns, themes, and meanings within recorded communication.

Conversation Analysis (CA) is a research method that has been increasingly used in UX research to understand social interaction and talk-in-interaction within the context of user experience. By analyzing naturalistic interactions between users and products or services, Conversation Analysis aims to describe the stable practices and underlying normative organizations of interaction, helping researchers gain insights into users' behavior, attitudes, and needs.

Quantitative research focuses on how people behave and what actions they take through the gathering and analysis of data.

Thematic analysis is a qualitative research method used to analyze and identify patterns, themes, and insights within data.