Irrational Escalation

  • Behavior
  • Cognitive Bias

Also commonly called Sunk Cost Fallacy by economists. Sunk Cost Fallacy is a logical fallacy when people rationalize increased investment in a decision, based on the amount of prior investment, even if there’s evidence that the decision was wrong.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. Privacy Policy