Predictably Irrational: The Hidden Forces that Shape Our Decisions.
- Cognitive Bias
Ariely, Dan (2009). Predictably Irrational: The Hidden Forces that Shape Our Decisions. HarperCollins. ISBN 9780007319923.
Ariely, Dan (2009). Predictably Irrational: The Hidden Forces that Shape Our Decisions. HarperCollins. ISBN 9780007319923.