Improving the User Experience through Practical Data Analytics by Mike Fritz, Paul D. Berger

Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data―not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries.