Startup Metrics for Pirates: AARRR!!!
Startup Metrics for Pirates: AARRR!!! slides by Dave McClure
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)