McGinn, Jennifer (Jen); Kotamraju, Nalini (2008). "Data-driven persona development". Proceeding of the Twenty-sixth Annual CHI Conference on Human Factors in Computing Systems - CHI '08. Florence, Italy: ACM Press: 1521. doi:10.1145/1357054.1357292. ISBN 9781605580111.

Abstract

Much has been written on creating personas --- both what they are good for, and how to create them. A common problem with personas is that they are not based on real customer data, and if they are, the data set is not of a sample size that can be considered statistically significant. In this paper, we describe a new method for creating and validating personas, based on the statistical analysis of data, which is fast and cost effective.