Data-driven persona development

McGinn, Jennifer (Jen); Kotamraju, Nalini (2008). "Data-driven persona development". Proceeding of the Twenty-sixth Annual CHI Conference on Human Factors in Computing Systems - CHI '08. Florence, Italy: ACM Press: 1521. doi:10.1145/1357054.1357292. ISBN 9781605580111.

Abstract

Much has been written on creating personas --- both what they are good for, and how to create them. A common problem with personas is that they are not based on real customer data, and if they are, the data set is not of a sample size that can be considered statistically significant. In this paper, we describe a new method for creating and validating personas, based on the statistical analysis of data, which is fast and cost effective.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. Privacy Policy