- Research Methods
Journey mapping diagrams the visible and invisible steps a user goes through when trying to accomplish a goal with a specific service. Also referred to as a customer journey map, especially by marketers who also often use this type of map. In the enterprise world, the customer and the user of a system may be two different roles so we prefer User Journey Map when thinking of UX. Journey maps are helpful to the UX designer to demonstrate to product teams what users’ needs, goals, and motivations are at each stage. “User” can be in general or a specific persona.