Analytics

  • Research Methods
  • Unmoderated
  • Remote
  • Quantitative

Analytics is a core quantitative tool that informs other UX research methods. Specifically UX or Experience Analytics. UX Analytics measures user activity with a focus on analyzing the user journey over marketing focused metrics.

Diary Studies

  • Research Methods
  • Unmoderated
  • Remote
  • Qualitative

A Diary Study is a qualitative research method where research participants track their own use, behaviors, and perspectives with a system in a log. Study participants self-report using either a paper or digital log over time.

Journey Mapping

  • Research Methods

A user journey map is a diagram showing the visible and invisible steps a user goes through when trying to accomplish a goal with a specific service.

Persona

  • Research Methods
  • Qualitative
  • Reporting UX

A Persona is a general representation of one type of user or target user for a system. They should contain relevant characteristics, tasks they need to perform, and goals or needs they are trying to meet. Personas help keep the design and development process user-centered by

Usability Testing

  • Research Methods
  • Moderated
  • Unmoderated
  • Remote
  • Qualitative

Usability testing is a key method and one of the most important tools in UX. Usability testing evaluates a product, service, or tool with people that are representative of real users. Usability test facilitators directly observe people using a system to complete tasks.

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