A/B Testing

  • Research Methods
  • Quantitative

A/B testing, also known as split testing or bucket testing, is a research method to gain statistical insight into user preferences. In an A/B test, you create two versions of a user interface and run a randomized test.

AARRR Pirate Metrics Framework

  • Research Methods
  • Quantitative
  • Analytics

The AARRR Pirate Metrics acronym stands for Acquisition, Activation, Retention, Referral, and Revenue. Each of these metrics can help you track the progress of your user experience and determine whether or not it is successful.

Analytics

  • Research Methods
  • Unmoderated
  • Remote
  • Quantitative

Analytics is a core quantitative tool that informs other UX research methods. Specifically UX or Experience Analytics. UX Analytics measures user activity with a focus on analyzing the user journey over marketing focused metrics.

Attitudinal Study

  • Research Methods
  • Qualitative

Attitudinal research is a user-experience research method which is used to understand a participant's opinions, beliefs, feelings or thoughts around a subject often using surveys and focus groups.

Axial Coding Method

  • Research Methods
  • Qualitative

Axial coding is a qualitative research technique for categorizing data collected from participants. Axial coding helps relate data together in categories, subcategories, and codes and is associated with grounded theory.

Behavioral Study

  • Research Methods
  • Quantitative
  • Qualitative

Behavioral studies observe what actions research participants take to accomplish tasks and meet their needs.

Card Sorting

  • Research Methods
  • Moderated
  • Unmoderated
  • Remote
  • Quantitative
  • Qualitative

Card sorting is a user experience research technique used to help understand how users categorize information.

Concept Testing

  • Research Methods
  • Unmoderated
  • Remote

A concept test is a process that allows companies to evaluate the market for a new product. It is a process of determining if there is a market for a new product.

Diary Studies

  • Research Methods
  • Unmoderated
  • Remote
  • Qualitative

A Diary Study is a qualitative research method where research participants track their own use, behaviors, and perspectives with a system in a log. Study participants self-report using either a paper or digital log over time.

Grounded Theory

  • Research Methods
  • Qualitative

Journey Mapping

  • Research Methods

A user journey map is a diagram showing the visible and invisible steps a user goes through when trying to accomplish a goal with a specific service.

Mixed Methods Research

  • Research Methods
  • Quantitative
  • Qualitative

Mixed methods research is a form of research that combines quantitative and qualitative data.

Persona

  • Research Methods
  • Qualitative
  • Reporting UX

A Persona is a general representation of one type of user or target user for a system. They should contain relevant characteristics, tasks they need to perform, and goals or needs they are trying to meet. Personas help keep the design and development process user-centered by

Quantitative Research

  • Research Methods
  • Unmoderated
  • Quantitative
  • Analysis
  • Analytics

In quantitative research, the research methods focus on quantifying gathering and analysis of data. Quantitative research focuses on how people behave and what actions they take.

Thematic Analysis

  • Research Methods
  • Qualitative
  • Analysis

Thematic analysis explores patterns of meaning within qualitative research data. Thematic analysis is a qualitative research approach that involves the identification of themes in data.

Usability Testing

  • Research Methods
  • Moderated
  • Unmoderated
  • Remote
  • Qualitative

Usability testing is a key method and one of the most important tools in UX. Usability testing evaluates a product, service, or tool with people that are representative of real users. Usability test facilitators directly observe people using a system to complete tasks.

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